You can have the greatest product in the world; but if nobody knows about it, you have nothing.
Winery customers' time is their most precious commodity. They want to spend it on unique, memorable experiences.
We have over 15 years of experience on three continents helping wineries to define their brand, story and unique business strategy. The result - achieving success in a highly fragmented and competitive marketplace.
Developing winery operational and strategic business plans that align the vision, goals, strategies, and initiatives together with the financial and marketing plans.
What do lenders look for; and how to prepare your "five Cs" to ensure that your business is an appealing borrower.
An independent expert will assess your 20 key marketing functions and evaluate strengths and weaknesses. This service will also include innovative recommendations to improve the winery's performance and competitiveness.
We can help you develop your wine export plan, identify new markets, navigate the compliance and documentation challenges, find financing and minimize your export financial risks.
Staff are the most important resource in any wine business. A company cannot successfully engage customers if its own staff are not engaged. How to empower, motivate and retain top performers? Hopefully, they bring integrity, passion and a smile to your team. Then you must both challenge and delight them by aligning your objectives and their passions. We can show you how.
Michael Q. Adams, MWB
A Chemeketa Wine Business Workshop, led by Scott Fish, a top national expert in hospitality and winery digital advertising and analytics. Very valuable insights.
A Chemeketa Wine Business Workshop, let by Quinton Jay and Michael Adams. It all starts with a robust planning framework.
A Chemeketa Wine Business Workshop, covering all aspects of this critically important topic. Presenters: Michael Adams, Quinton Jay, Tammy Boatright, Scott Fish, and Mark Parton.
Buyers own brands, private lebels, virtual winery projects, supplementing short vintages, and many more interesting topics.
Over 1200 special collection librarians and archivists, including wine special collections, e.g. UC Davis recent acquisitions of the Hugh Johson and Jancis Robinson papers.
An outstanding gathering of the best minds in all aspects of winery direct to consumer marketing and sales. Fascinating speakers + interaction among all of the attendees.
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